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Press Release Royal Armouries


Unicorn Publishing Group (UPG) is pleased to announce that it has signed a global sales and distribution agreement with the Royal Armouries for all the museum’s titles.

The Royal Armouries has three museums in the UK: in Leeds, the Tower of London and Fort Nelson near Portsmouth. There are at present 21 titles and Dr Martyn Lawrence, Publishing Manager, Royal Armouries, plans eight new titles per year.

Unicorn Sales & Distribution, the marketing arm of Unicorn Publishing Group, will take over all sales and distribution of the Royal Armouries titles immediately, with stock being available through Marston Book Services and University of Chicago Press.

UPG Chairman, Lord Strathcarron, said: ‘This is a tremendous boost for our global marketing presence and we are very proud to be associated with such a famous institution.’

Dr Martyn Lawrence, Publishing Manager, Royal Armouries stated: ‘We are delighted to be partnering with Unicorn to advance the Royal Armouries’ stated purpose of exciting and educating the public about arms and armour. Our publishing programme features new and innovative works on arms, armour and related visual and material culture, all of which are intended to be essential reading for specialists, interested enthusiasts and the general public.’

Unicorn Publishing Group LLP is a leading independent non-fiction publisher with three distinct imprints: Unicorn, specialising in the visual arts and cultural history; Uniform, specialising in military history; and Universe, specialising in biographies and history. Unicorn Sales & Distribution is UPG’s and its client publishers’ marketing arm, with worldwide sales and distribution. UPG has marketing offices in London and Chicago and a design studio in Lewes, Sussex.

The Royal Armouries is Britain’s national museum of arms and armour, and one of the most important museums of its type in the world. Its origins lie in the Middle Ages, and at its core is the celebrated collection originating in the nation’s working arsenal, assembled over many centuries at the Tower of London. In the reign of Elizabeth I, selected items began to be arranged for display to visitors, making the Royal Armouries heir to one of the oldest deliberately-created visitor attractions in the country. The collection is now housed and displayed at three sites: the White Tower at the Tower of London, a purpose-built museum in Leeds, and Fort Nelson near Portsmouth.

For further information please contact –

Lord Strathcarron, Chairman - ian@unicornpublishing.org

Simon Perks, Marketing Director – simon@unicornpublishing.org

Don Linn, Unicorn Chicago – http://don@unicornpublishing.org

Helen McCusker (Booked PR) - helen@bookedpr.com